Location: I'm liking the idea of New Brunswick. It's close to home, less expensive than NYC, and the large college campus should provide a socially conscious customer base.

Back room: The back needs to have more than the standard amenities. Locker rooms with showers. Mail boxes (so everyone can have a physical mailing address). A break room with wifi and at least one computer.

Roof: I was thinking solar panels (and there might still be room for those, depending on the building), but it occurs to me that a roof garden might be a better choice. Grow fresh herbs for use in the baking, and perhaps some to sell. Will have to look into regulations governing that sort of thing.

Hours: If it's going to be built with college customers in mind, it'll have to have extended hours. Insomnia Cookies does good business in NYC making good cookies all day and well into the night. Multiple shifts are in order.

Government, etc.: Once I decide on a location, I need to get in touch with government offices. See if there are subsidies for hiring certain people and how I'd need to structure the business so that I'd be allowed to do that kind of targeted hiring. Should also get in touch with the mayor's office just to develop a working relationship. Also going to have to look into health care plans, options, and costs. Oh, and getting a kosher certification.

Other people: Need to remember to get in touch with Lee, the former owner of the Gaston Avenue Bakery. And see if I can reestablish contact with CC. Should also see if I can work with other businesses in the area, like the Thomas Sweet candy and ice cream store or the Stuff Your Face pizza place.

Name: I had a bunch of ideas. Still considering. But I had a new thought today.

"Rocky Road" although more traditionally associated with ice cream can apply to certain brownies, as well. And it represents both the idea of dessert and of helping people along a difficult path.

Other thoughts I had for the name:

Rising Tide
Dignity
Home Maker
Tikkun (as in Tikkun Aulam, a Hebrew phrase meaning "(projects to) fix the world")
Second Chance
Pennan, Inc. (Not because it has anything to do with baking, but it's what I always told myself I'd name my company if I ever founded one. Maybe it can be the holding company or something, rather than the name of the bakery itself.)
First Story (the entry to a home and the beginnings of a new tale)
Gingerbread House (built from baked goods)
Uplifting (helping people up and increasing happiness of all around)
Rising Dough
Street Smarts
Home Sweet Home
Trampoline (it's what's there at the bottom to help you bounce back)
Sherlock Home (which might be a better name for something associated with the bakery, down the road, assuming we call it...)
Baker Street or Baker Street Irregulars (because baking + street + employing street urchins to do good + literary reference)
Karma
Spoons (you are all familiar with Spoon Theory, right?)
Baked Goods

Any thoughts? What names are good or bad? What am I missing? What else should I be pondering?
Tags:

From: [identity profile] ksarasara.livejournal.com


I like all these:

Tikkun (as in Tikkun Aulam, a Hebrew phrase meaning "(projects to) fix the world")
Second Chance Bakery
Uplifting (helping people up and increasing happiness of all around)
Home Sweet Home
Karma

These names remind me of a new business that recently popped up in Tucson called Fed by Threads. Very, very awesome business. Actually, I'm sure the co-owner, Alok, would love having a conversation with you, share ideas and such. :) You can find them on Facebook (I've liked their page) or here: http://fedbythreads.com/pages/our-mission

I really love your idea and applaud it. I wish more businesses were like this. Maybe eventually, we'll get there. :)

Oh, and your idea also reminds me of a restaurant in Tucson called Cafe 54. They offer "employment for individuals with chronic and persistent mental disorders." Their website is here: http://www.cafe54.org/

(Yes, I'm being a lazy linker. My skillz are rusty. *g*)
ext_3159: HatMan (HatMan)

From: [identity profile] pgwfolc.livejournal.com


We're working on it. Working title is "Rising Tide." (I've since also thought of "Your Happy Place.")

Lazy linking is fine. Lets me see and remember the URL. (But, for the record, it's [a href=url.here]words words words[/a] but with angle brackets.)

I'll check out both links. And yeah, someone with ideas would be much appreciated. Thanks for that, and for cheering me on! :)
ext_3159: HatMan (HatMan)

From: [identity profile] pgwfolc.livejournal.com


Do you know Alok? Would you make the introduction? Or should I just email the place and see what happens? (If the latter, should I mention his name and/or your name?)

From: [identity profile] ksarasara.livejournal.com


Warner and I stopped in to his store last weekend to buy a few presents. We met him then. So, I know him in a sense. But he spent a good 20-30 minutes chatting with us to share his experience and spread the love and good deeds. Awesome guy. I'd be glad to make an introduction... would it be okay to do it via a Facebook post so I could tag both your names?
.

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