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The problem with V8 juice has always been the taste. (Well, that and the high sodium count.) It's the juices of eight vegetables blended together, but it pretty much tastes like thickened, salty tomato juice.
They finally realized that a little while back and came out with V8 Splash and then V8 Fusion. They blend vegetable juice with fruit juice (Splash is more fruit, Fusion is more balanced). That makes it much sweeter and more palatable, but of course it adds sugar. They do make "light" and "diet" versions, though. Unfortunately, the "diet" version appears to be watered down carrot juice with some other trace juices and flavors thrown in.
It was slow to take off at first, but it does seem to be selling reasonably well now. Which prompted the Ocean Spray people to follow suit. They now have a few flavors of "Fruit & Veggie juice." Of course, they've got the same problem - sugar/calories. So they also make a "light" version.
The "light" versions of V8 Fusion and Ocean Spray Fruit & Veggie have about half the calories and offer about half the nutritional benefits (1 combined serving of fruits & vegetables instead of 2, etc.) of the regular... so guess what the difference is. Can you guess?
It's... water! Yes, while the regular flavors list various juices as their first (and thus primary) ingredients, the light equivalents of those flavors list water first. They took the same juices, watered them down, and called the result "light." The kicker? The "light" juices are the same price as the regular.
They finally realized that a little while back and came out with V8 Splash and then V8 Fusion. They blend vegetable juice with fruit juice (Splash is more fruit, Fusion is more balanced). That makes it much sweeter and more palatable, but of course it adds sugar. They do make "light" and "diet" versions, though. Unfortunately, the "diet" version appears to be watered down carrot juice with some other trace juices and flavors thrown in.
It was slow to take off at first, but it does seem to be selling reasonably well now. Which prompted the Ocean Spray people to follow suit. They now have a few flavors of "Fruit & Veggie juice." Of course, they've got the same problem - sugar/calories. So they also make a "light" version.
The "light" versions of V8 Fusion and Ocean Spray Fruit & Veggie have about half the calories and offer about half the nutritional benefits (1 combined serving of fruits & vegetables instead of 2, etc.) of the regular... so guess what the difference is. Can you guess?
It's... water! Yes, while the regular flavors list various juices as their first (and thus primary) ingredients, the light equivalents of those flavors list water first. They took the same juices, watered them down, and called the result "light." The kicker? The "light" juices are the same price as the regular.
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Interesting about the Windex, though. I'd have been behind that. I wonder why it didn't sell.