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Planning another entry later tonight. A little bit of writing. First in ages. But first...
This is just plain weird.
Doctors Want Kraft Dropped As Texas Stadium Implosion Sponsor
Short version:
Texas Stadium is scheduled to be imploded next month. Kraft foods has decided to sponsor the implosion, with $75k to be donated to local charities, and $75k worth of food to be donated to local food banks. There will also be an essay contest for kids, with the winner being given the privilege of pressing the detonation button. This is, somehow, designed to help market mac & cheese.
But! A group of doctors has made a counter-offer: Revoke the Kraft sponsorship deal, take $75k from the doctors' association, and put up a giant cartoon banner saying that cheese "really blows you up" (aka makes you fat). This to be associated with an obesity awareness campaign.
Except that cheese doesn't make you fat. Eating too much cheese can make you fat, just as with any other food. Mac & cheese provides complex carbs, protein, and calcium. The fat content can vary, depending on the cheese used. But it's much better for you than a lot of other food options out there, especially ones marketed for kids. And, again... it's only a small part of the bigger picture (er, no pun intended). No one food is going to make you fat. It's how much food you eat vs how much you exercise.
Heck, my niece lived almost entirely on mac & cheese for a couple of years. She suffered from reflux, which led her to be underweight and a very picky eater. Mac & cheese was one of the few things she'd eat, particularly in quantity, so she got a lot of mac & cheese. We've since convinced her to broaden her culinary horizons, but for a good while there, it was the way to go.
Furthermore, bumping Kraft would almost certainly mean scrapping the $150k in charitable donations.
All of which is just bringing more attention to Kraft, the story, and their campaign.
And all of it over blowing up a stadium. Because everyone knows that giant explosions go with mac & cheese.
In completely other news: The Symphony of Science
This is just plain weird.
Doctors Want Kraft Dropped As Texas Stadium Implosion Sponsor
Short version:
Texas Stadium is scheduled to be imploded next month. Kraft foods has decided to sponsor the implosion, with $75k to be donated to local charities, and $75k worth of food to be donated to local food banks. There will also be an essay contest for kids, with the winner being given the privilege of pressing the detonation button. This is, somehow, designed to help market mac & cheese.
But! A group of doctors has made a counter-offer: Revoke the Kraft sponsorship deal, take $75k from the doctors' association, and put up a giant cartoon banner saying that cheese "really blows you up" (aka makes you fat). This to be associated with an obesity awareness campaign.
Except that cheese doesn't make you fat. Eating too much cheese can make you fat, just as with any other food. Mac & cheese provides complex carbs, protein, and calcium. The fat content can vary, depending on the cheese used. But it's much better for you than a lot of other food options out there, especially ones marketed for kids. And, again... it's only a small part of the bigger picture (er, no pun intended). No one food is going to make you fat. It's how much food you eat vs how much you exercise.
Heck, my niece lived almost entirely on mac & cheese for a couple of years. She suffered from reflux, which led her to be underweight and a very picky eater. Mac & cheese was one of the few things she'd eat, particularly in quantity, so she got a lot of mac & cheese. We've since convinced her to broaden her culinary horizons, but for a good while there, it was the way to go.
Furthermore, bumping Kraft would almost certainly mean scrapping the $150k in charitable donations.
All of which is just bringing more attention to Kraft, the story, and their campaign.
And all of it over blowing up a stadium. Because everyone knows that giant explosions go with mac & cheese.
In completely other news: The Symphony of Science
From:
no subject
Any thoughts on the issue?
From:
no subject
What they should be concerned about more than cheese and fat is the high sodium content in all processed foods. If you eat a breakfast like those portrayed in cereal commercials, you get roughly 40% of your daily sodium intake in just that meal.