Have you seen this ad from Allstate insurance?

Cut for video )

It's part of their series of "Mayham" commercials, where the personification of Mayham takes various forms (distracted teenage girl, windstorm, dog, etc.), causing damage to cars.

In this one, Mayham is a "hot babe out jogging." A man driving by gets distracted looking at her "headband" and crashes his car. Cheap insurance wouldn't cover that, but Allstate will.

What we can learn from this:

  • An attractive woman out on the sidewalk is pure Mayham. Cars will crash, and it's her fault.
  • It's okay to objectify women.
  • It's not just okay; it's funny.
  • Not only that, it's perfectly natural, perhaps even unavoidable, that men will ogle women to the point that they lose control of their cars.
  • Unlike other insurance companies, Allstate understands this and will cover the damages.
  • If you are an Allstate customer, even if you're not so crude, sexist, and irresponsible as to put lives (including your own) in danger just to get a better look at a female stranger, your premiums will help Allstate cover people who do.


That's Allstate's stand.

Remind me never to buy insurance from them.
.

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